Well Done! New Book By Bert and Dana Freed
Brings Jewelry-Making to a Larger Audience

The mother-daughter team that makes up The Well Done Experience now brings their jewelry-making expertise to a larger audience with their new book, Bead Crochet Jewelry: An Inspired Journey Through 27 Designs. Bert and Dana Freed held a book signing on June 27 and discussed the inspiration behind writing the how-to-guide at Knitty City where they teach bead crochet classes.

Bert and Dana also displayed some of their jewelry. The stunning pieces, many incorporating beads from the Czech Republic, showed the range of looks that can be achieved by following the directions from within Bead Crochet Jewelry. Although Bert and Dana use the same technique, their styles are quite different. “She’s young; she’s edgy,” Bert said of daughter Dana. “I’m old. I’m conservative.”

“The inspiration, it can come from anywhere,” Bert said. “I can look on the street and see something on the ground.” Dana worked at the Museum of Natural History, and told me that being surrounded by those aesthetics had a profound influence on her style.

The book’s cover shows a small red car peeking out from a selection of the Freed’s creations, a reference to their artistic journey. And they want others to join them on that ride. The book’s early projects begin with the basics of bead crochet, the basic chain stitch. Later chapters build on those skills, moving on to more challenging projects. One of the audience members lauded that approach, saying that anyone taking instruction from Bert and Dana leaves knowing she can succeed. “That’s our philosophy,” said Dana. “Nobody walks away without knowing how to do it. There’s a lot of us in the text. We hope that it inspires your creativity.”

The book features gorgeous photographs of each finished project. Bead crocheting is all the rage these days, and learning the process will be as stylish as it will be rewarding.

The Well Done Experience was “named after a young man that I was very close to who passed away,” Bert told the crowd. “He was a street kid.” They formed a close bond while Bert volunteered at New York’s Mt. Sinai Hospital.  A percentage of proceeds from The Well Done Experience go to Freshman Fifteen, an organization that provides underprivileged college students with the essential dorm room necessities.

Bead Crochet Jewelry: An Inspired Journey Through 27 Designs
Bert Rachel Freed and Dana Elizabeth Freed

For more information, go to The Well Done Experience website

Read our Woman Around Town profile of Bert and Dana Freed

Read our story on the Freshman Fifteen

About Gina Tron (2 Articles)
<p>Gina is a 28 year old fashionista and writer living in Bed-Stuy, Brooklyn. Since childhood, she has been a natural at writing, selecting clothing, and drawing bizarre cartoons. In addition to her “day-job” in TV production, she’s a writer for several publications, a freelance wardrobe stylist, and a cartoonist.</p>