Loved by the likes of The Hills “it” girl Olivia Palermo and continuously splashed all over fashion sections of People Magazine, Roni is a downtown Manhattan fixture. For those fashionistas who are over the Kardashian-esque flamboyant glittery, shoulder pad style, Roni delivers elegant, classic silhouettes with unique detailing for any occasion.

Upon first glance, Roni looks like any glitterati boutique in the swanky Prince Street shopping district- stark white walls, skinny mannequins and eye-catching dresses. What initially made me take a second look were the signs for sales from $10— was this even possible for a Soho boutique that wasn’t going out of business? As soon as you enter this chic haven, you can feel the energy of ladies who are in the store, excited about the rare finds they are discovering. Immediately, you feel the need to dive in and become a part of what is happening in this store.

Roni offers garments with gorgeous, rich fabrics that can transition from conservative daytime looks to sexy, sophisticated night ensembles. All garments sold at this store have linings and sturdy workmanship with a flare of embellishments that can be perfect for work, dates or just a special occasion.

Prices usually are around $150-300, which is a reasonable price for the quality of these frocks. Currently, there are tremendous sales going on. Now they are selling for the not-so Soho price of around $30-$70! The sale lasts until the inventory is sold out, so hurry.

And expect the sales people to help you decipher what are just “okay” pieces and what are must-have pieces for your collection. Their relaxed, helpful nature and honest advice makes you feel like you’re shopping with a friend, even if you’re alone.

Roni is the fabric of a tasteful yet trendy Manhattan woman’s wardrobe.

44 Prince Street
657 Broadway
283 Bleecker Street
www.roninyc.com