Tyler at Abercrombie

Solving the Mystery of Abercrombie & Fitch

Tyler at Abercrombie

Why do people line up each day outside Abercrombie & Fitch on Fifth Avenue and 55th Street? There are no window displays. Rather the entire store is shuttered and dark. What goes? How do they expect to sell anything? We needed to investigate.

For tourists, the store has become a destination, something not to be missed when coming to New York. One woman told us that all her friends from Spain make a beeline for this store as soon as they hit Manhattan.

So we wandered in the other day to find out what really goes on inside. We found out! Inside the door we found Tyler modeling a pair of Abercrombie jeans, and not much else. Customers were lining up to have their photos taken with him. If they didn’t come equipped with their own digital camera or cell phone, an accommodating Abercrombie employee, instant camera in hand, was ready to oblige.

Tyler, who could be mistaken for Ashton Kutcher, told us he is from Washington, D.C., and has been in New York for three years. He is a Click model and was in Abercrombie’s last campaign. A student at Baruch College, Tyler said he will graduate soon. And, hopefully, move on from his doorman duties at Abercrombie.

Once in the store, we found the rest of the help young and, well, helpful. The air was saturated with Abercrombie’s new male cologne, Fierce. No need to spray a sample. Just breathe. The clothing in the store skews young (we will have to do Father’s Day shopping elsewhere) and sexy. No surprise there.

We asked Tyler what was the craziest thing anyone ever said to him. He laughed but declined to say. He did tell us that while girls rush to be photographed with him, “boyfriends don’t approve.” No surprise there, either.

And now we aren’t surprised that there are lines outside Abercrombie every day. Where else can you shop for a new pair of jeans and also have your photo taken with a male model? Only in New York.

2 Responses to Solving the Mystery of Abercrombie & Fitch

  1. vmanlow says:

    merge tourism with retailtainment, fun shopping … the scent of a young shirtless man, a photo op! has all the elements tourists are looking for and creates free outdoor advertising for the store.

  2. prettyinpink says:

    Yum.

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