Instagram for Business: 6 Tips to Grow Your Audience
The first and the most important step; consider your own Instagram experience if you want to use the app for business. If you love scrolling through your Instagram feed, you will realize how fun it is to explore and enjoy a carefully curated feed, right?
Your Instagram feed is a mix of content creators, adorable animals, personal friends, and brands. Well, did anybody force you to follow the accounts you are following on your Instagram? Not at all; you chose to follow them as per your interest. And you actively choose to continue following them every time you see one of their posts or Instagram Stories.
But why?
When using Instagram for business, you must answer this question for your potential customers: why should they keep coming back to your account for more? With this important point in mind, below we have gathered some of the best Instagram for business tips. These tips will help you promote your company on the famous app and make some money.
1. Decide the Reason for Using Instagram Business
When using any marketing channel, it is critical to have goals in mind. Instagram is no exception. If you’re going to spend time and money on Instagram marketing. It is important to ask yourself, “What do I want to achieve?”
Typical Instagram business objectives include:
- Increase brand awareness
- Build a community
- Showcase company culture and values
- Sell products and services
Make a list of your goals and keep track of them on a regular basis. Consider your written goals to be a formalized gut check. It encourages you and your team to be more deliberate with your Instagram content. This is because you can always refer back and ensure that everything you share serves those goals.
2. Optimize Your Profile
Consider your Instagram profile to be your homepage if you’re using it for business. You only have one link, 150 characters, and a few action buttons to entice potential customers. Try to make the most of them.
Start by making the switch to an Instagram business profile. Business accounts provide additional features that allow you to expand your profile, track the performance of your content, and sell on Instagram. Next, create an eye-catching Instagram bio. In your profile, you should include:
- A brief description of your company’s activities
- Your industry/category (Business Service, Restaurant, Shopping & Retail, etc.)
- A tone that reflects your brand’s personality
- Contact information (phone number, email address, location)
- A link
Due to the fact that your bio is the only place on the Instagram app where you can share a clickable link, this is valuable real estate. You can keep a static link to your homepage or change it frequently to reflect current content. However, link-in-bio tools like Buffer’s Shop Grid enable you to use the link more strategically by transforming it into a catalog of resources.
Instagram business accounts can also use Action Buttons. These are additional clickable buttons for specific calls to action such as Contact, View Shop, Book Now, and so on. Action Buttons are is one of the best ways when it comes to adding more links to your profile. Doing so will also make it easier for your customers or fans to interact and engage with you.
Finally, don’t forget about your grid. When people visit your profile, they will see a grid of your most recent posts. To keep your grid looking appealing, avoid sharing visually similar posts back-to-back.
3. Find Your Visual Aesthetic
It’s all about the visuals on Instagram. However, what works for one company may not work for another. Sometimes feeds from reputable Las Vegas trade show booth builders are more interesting than a lifestyle blogger.
Find and finalize the right aesthetic you are willing to present on your Instagram business page. Next, create branding guidelines to ensure consistency. Take note of your color scheme. Some of the most popular Instagram accounts use a specific color palette for their photos. This helps them to develop a distinct style.
4. Post Consistently
Maintaining a consistent posting schedule allows you to appear in the timelines of your target audience. Instagram strives to show each person content that they are most likely to enjoy. So it looks for content that is both recent and relevant to their interests.
Instagram’s algorithm employs machine learning to continuously monitor each user’s activity and tailors their timeline accordingly. People can’t like what they don’t see. Posting on a regular basis helps you appear in people’s feeds. Not only this but it also gives them more opportunities to interact with you. The more they engage with your content, the more frequently it will appear in their Instagram feed.
5. Engage with Your Community
Using Instagram for business does not imply that your profile should be a nonstop sales pitch. Instagram is a social media platform, so learn to interact with others. Whether you sell homemade food or some major electric enclosures from http://www.eabel.com/, community engagement can take you to the next level.
When someone takes the time to share their thoughts with you, it’s important to respond and demonstrate that you’re paying attention. Responding to comments on Instagram is a great way to build a strong community. You can easily respond to post comments on Instagram posts with the help of the Buffer platform directly. This will eliminate the need to tap out lengthy responses on a tiny phone screen.
Engagement prompts are also an excellent way to encourage interaction. In Instagram Stories, experiment with interactive stickers such as polls, questions, and sliding scale rankings.
6. Experiment with Different Content Types
Instagram is so much more than just pictures. There is now a wide variety of content types available on the platform, including:
- Video
- Reels
- Stories
- IGTV
If you want to expand your reach and engagement on the platform, you should share a variety of content types utilizing all of the above options.
Final Thoughts
It’s a piece of cake to get your friends and fans to like photos of your cute puppy or fancy brunch and gain views. But when it comes to a business account, things get more challenging and difficult.
Don’t worry if you are serious about your business. We’re willing to bet you still follow a long list of brands from your personal account. After all, this is what 90 percent of Instagram users do.
Well, it is not at all suggested that you simply copy your favorite high-selling companies like Scondar. Rather pay attention to what makes such established business accounts worth following. Allow their strategies and tips to inspire you. Last but not least, try combining all that inspiration you gathered with the above advice points. It will help in developing an Instagram marketing strategy, perfectly tailored according to your company.
Contributed posts are advertisements written by third parties who have paid Woman Around Town for publication.