It is a well-known fact that your staff members are the backbone and heart of any company. Be it online or brick and mortar. You can have brilliant products, competitive prices, and great advertising. But without good staff, your products will not make their way to your customers and the profits will remain in their pockets. Good staff can also help to build customer loyalty. After all, shining customer service is what brings regulars coming back again and again. So how do you ensure that you’re always getting the most from your employees? Here are a few things to bear in mind.
Appreciate Your Employees
As we’ve mentioned, your business would be nothing without the loyalty of good staff. So show your appreciation. Never talk down to your staff and always treat them fairly. Make sure that they feel rewarded in their position. This can be anything from thanking them in person for taking on certain tasks, rewarding them for hitting or exceeding sales targets and treating them on special occasions. Perhaps you could throw a staff Christmas party, give them a personally written card on their birthday or order pizza into the office to liven up spirits on rainy days. Staff discount is also something to consider. It allows your employees to purchase your stock at a lower rate than the general public, which is an added benefit to their job role. It also has the added extra of bringing money back into your business and giving them a chance to experience the products that they are selling, allowing them to give more honest reviews and advice to your customers.
Have an Effective HR Team
HR stands for human relations and is a vital sector for any growing business. Individuals employed in this sector are able to hash out any problems between employees in all areas of your business. They can organize holiday leave, resolve problems between individual staff members, analyze individual sick leave and evaluate whether someone should be removed from a position or receive a promotion. If you want to keep HR in-house without employing a full-time team, Ellis Whittam’s Consultancy service supports you with all your HR challenges. Whether you need assistance with a one-off situation or prolonged support with long term people management, there will be a solution that will suit you, your business and your employees perfectly.
Check Up on Job Satisfaction
Communication is key to building a strong relationship between your employees, yourself and your brand. So talk to them! It’s important that you make sure your employees are happy with their job, working environment and support within the workplace. Take the time to answer any questions they may have about their role. Undertake regular, anonymous surveys through which they can highlight complaints or make suggestions for a more positive and comfortable workspace. Ensure that everyone knows exactly what tasks they are expected to carry out and have your staff take part in regular training schemes which can help everyone to brush up on their sales techniques and daily routines.
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