One of the things we hear time and time again in running a business is that we’ve got to be different from the competition. Differentiating your business is one of those things that may seem like a big ask, but standing out from the competition is about drilling down into a handful of key practices that make you unique. It’s very likely you already have a lot of the winning practices, so let’s show you what you can effectively do.
Align With Your Passions
Your passion is what makes you unique and this can easily transfer to your business. If you are doing your best to offset your carbon footprint, as much as it benefits you to use eco friendly packaging if it is your passion, it’s going to be a part of your business which means you can start to focus on a more narrow niche, which then has a logical follow-on in terms of your marketing. You become unique through your passions.
Deliver Great Customer Service
There are so many companies out there that will tell you that it’s customer service that makes them different from the rest, but saying this is not enough, you have to deliver a customer service experience that nobody can get anywhere else. One of the best ways to do this is to focus on one customer at a time. Starting a business means you can focus on one customer at a time. And it becomes far more manageable when you start to scale up your business. Customer service is the key differentiator.
Do Business Differently
You need to work with your passion, but you also need to figure out what makes you unique. If you want to stand out from your competitors, you have to do business differently from everyone else. There are many companies out there who have done business differently, much to the chagrin of the supply chain. For example, there are companies that have used direct-to-consumer products, which has resulted in lower operational costs for the business, while also delivering a service directly to the people that matter.
Focus on a Powerful Guarantee or Offer
To be different, you’ve got to be offering something that nobody else would dare to do. This is where a guarantee or an offer can bring more people into your business because it reduces the apparent risk of buying your products. You can incorporate something like a lengthy return policy because they can take a very long time to decide if they want to keep the products.
Creating a Quirky Culture
Naturally, if you are running a business that is different in how it does things, it will become a separate entity from the rest. But doing this effectively is about putting in the effort. Sometimes we’ve just got to figure out what makes us different, and turn that up to 11! When a business is different, it doesn’t always translate to effective sales but it certainly makes you memorable.
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