WAT’s Proust Questionnaire: Violeta Edelman –
The Sweet Story of Dolcezza’s Gelati and Sorbetti

Georgia-native Robb Duncan met his Argentine wife, Violeta Edelman, while sailing down the Amazon. As one romance bloomed in South America, another emerged from a sampling of Argentina’s tradition of artisan gelato. After learning the delicate process of crafting gelati and sorbetti in Buenos Aires, the two settled in Washington, D.C., where Edelman pursued studies in documentary filmmaking and Duncan returned to work. Started as a side project, Dolcezza soon became a fulltime job and life passion. As they worked to achieve an ideal balance of flavor and texture, they also formed lasting bonds with the district area’s local farmers and artisans, incorporating locally grown and seasonal fruits and vegetables, milk, eggs, cheese and fresh herbs into their product. (Go to the Dolcezza website.)

The two divide the managerial jobs, Robert creating each week’s menu, overseeing production, and maintaining relatipnships with wholesale clients, vendors and suppliers. Violeta, is responsible for operations and administration, while also handling hiring, training and communications. And now she communicated with our readers as she answers WAT’s Proust Questionnaire written by Jason Veduccio. (And stop in to Dolcezza for a cool treat in this hot weather.)

What was your ideal job before the current situation?
Film director or writer or both!

What job did you hate?
Anything mechanical.

What people inspired you to follow this path?
My husband.

When you were sixteen, whom did you want to be when you grew up?
An artist.

How old would you be if age didn’t matter?
I would freeze myself right now, I’m 34 I have two little girls and they are precious, I have my soul mate next to me supporting me on everything I do and we have built a business together that makes us very happy and gives us the freedom to live life under our own rules.

How many people in your life would you call a close friend?
I’m from Argentina, so I have my 4 Argentine close friends, whom we’ve been friends with since we were12 years old and my 4 American close friends.

Who would get you excited to attend a meeting if you knew they would be there?
The Rolling Stones, Obama, The Dalai Lama, Paul McCartney. If I could pick people who have passed Jack Kerouac, Frida Khalo, Che Guevara, Scott Fitzgerald, Hemingway. Politics, literature, spirituality and rock and roll and really important aspects of who I’m.

What was the tipping point in getting you into your current professional position?
The desire of being independent and do your own thing. The desire to make others happy. The desire to share a life as a family 24/7, and building a business that allows me to have a flexible schedule, work from home when I need it and be at the doctor when my kids are sick.

ice creamWhat is the single most important thing to do to be successful?
Tell the truth, be honest, have good intentions and everything else will fall into place.

What is the most over-rated thing about being successful?
That it makes you happy.

What could you use right now if someone would invent it for you?
A portable bed to nap. I’m always tired.

What should young people know as they leave school?
Don’t waste time doing things you don’t like, getting to know yourself is as important as a good degree in order to lead a life that fulfills you.

What do you do most when together with your family?
Laugh, play, cook.

What do you love to do with your free time lately that you rather not admit?
Watch reality TV.

What personal or professional goals do you have for yourself for two years from now?
Personal: I want to be a better mother, wife and daughter, do lots of yoga, eat amazing food, drink great wines, read, write and travel the world.
Professional: I would like to be a leader in our industry and be a positive part of our local community.

What does your most commonly eaten lunch consist of?
Sushi or salads with gelato for dessert.

Who is your favorite fashion designer for business clothes?
I don’t wear business clothes. My style is bohemian, I like Diane von Furstenberg, Marc Jacobs, Free People, Rag & Bone

What do you need to get through the day that you would least like to sacrifice right now?
Spending time with my daughters.

What do you need to get through the day that you would most like to sacrifice right now?
Administrative tasks. I like to do creative things, but I’m very organized and systematic so I end up doing a lot of administrative things I don’t necessary enjoy.

If all of humanity was to stop what they were doing and focus on working together on just one thing through to its completion, what is it we should we all be doing in your opinion?
Build a better world with justice and equal opportunities for all.