Woman Around Town’s Editor Charlene Giannetti and writers for the website talk with the women and men making news in New York, Washington, D.C., and other cities around the world. Thanks to Ian Herman for his wonderful piano introduction.


Beers, Brews and Beverages: Developing Your Drinks Company


The brewery and beverages industry is an almighty market to be a part of. You will be subject to the evolving consumer needs and continual upgrading of guidelines, which are affecting all drink related companies.

If you’re running a business in this industry you might be struggling to keep up the constant changes. Sometimes all you need is to upgrade small aspects of your company to keep yours heads and shoulders above the rest and with these handy hints you’ll be back on track in no time.

A Helping Hand

Take a look at the innovative beverage software from drink-it, which is sure to transform the way you conduct your business on a day to day basis. From overhauling your production techniques and reassessing your wholesale producers you will have experts on hand to take control of your weak spots. Beverage producers face exceptional challenges so take the strain away from yourself and allow the experts to look into the issues for you. Give yourself the opportunity to grow and expand into a company which has a new lease of life, you won’t regret investing in the help you need to keep your business ticking seamlessly along.

Rigorous Research

 Never underestimate the power of market research. Your consumers are the people who are keeping your business up and running so use their knowledge and listen to what they have to say. Carry out regular customer satisfaction surveys to asses where your downfalls might be. It may lead to an innovative idea which you wouldn’t have thought of without their help. Hand out unique offers and deals to those who participate in helping your company improve and maintain customer loyalty at all times.

Website Wow

 Your company’s online presence is often the reason a new customer decides to invest in your product. If you’re running an outdated, slow and unattractive website then you need to get on board with some brand new ideas. Make sure your website is in line with your brand’s message; using eye catching colors and memorable slogans which will appeal to your target market. Look at some of the most interesting ways to upgrade your businesses website and you’ll be surprised at how little time and money it takes to give it the wow factor.

 Perfect Progression

Do you ever get the feeling that you’re constantly taking one step forward and two steps back? That is often the way in which business owners can feel. You upgrade your products, revamp your brand and overhaul your website, yet still somebody else is one step ahead of the game. Always aim to improve your business continuously over time, whilst keeping an eye on the changing market trends and consumer demands. If you’re always moving in line with the market and your competitors you will find that you won’t experience as many slumps as you are right now.

All in all, take the time to assess what your business need and make the relevant tweaks to get to the place you need to be. Don’t settle for a finished product and constantly strive for exciting new ventures which will challenge your competitors.

Opening photo: Pexels

Five Popular Business Ideas for Women


Here at Woman Around Town, we’re all about helping you take on the world. We’re here to help you find your passion, and turn it into a long-lasting career. But, what if you’re not the type who works well under a boss? You’ve got itchy feet, and a notebook full of creative ideas. What if you’re the type of person who wants to work for herself? Today, we’re looking at five popular business ideas for women. Ready? Let’s take a look.

Start a tech company

The tech industry is in good health right now. Venture capitalists are throwing millions of dollars at creative and inventive startups. Just look at the likes of Facebook, Netflix, and Google. These companies are thriving, and we’ve just scratched the surface of what’s possible. Unfortunately, the tech world is still dominated by men, but here’s an interesting statistic. Companies with women on the board or in the boss’ chair consistently outperform those with just men. Start a tech company, and there’s no reason you can’t leapfrog the biggest players.

Open a restaurant

Restaurants need three things in order to thrive. Number one, a fantastic chef. If that’s you, then it’s time to come up with a wonderful menu, and unique dishes. If you’re the brains behind the operation, then your first job is finding the best possible chef. Number two, a great location. Wait for the perfect premises to come on the market, and snap up that dream location. Number three, a winning concept. In other words, find something that sets you apart from others in the area. Don’t forget about all the intricacies of setting up shop either. You’ll need to work with a supplier such as Restaurant Source, and set a strict budget.

Parenting blogs

We know plenty of entrepreneurial women who love to pass on their advice and wisdom. One smart (and lucrative) way to do this is through parenting blogs. A large amount of these mom-blogs and advice columns have sprung up over the last five years. They make money by selling advertising, and capitalizing on affiliate sales. You can do a similar thing, and it’s a wonderful way to keep busy if you’re on maternity leave.

Event planning

Everyone loves a great party, but imagine if attending events was your job. There’s no bigger thrill than hosting a successful party. When everything comes together, and people have a great time, it leaves you with a smile on your face. This option is only for the very meticulous, and organized individuals. There are plenty of to-do lists and jobs to get sorted. It’s exhausting, but it’s a lot of fun. Start by offering to organize your friends’ events, and build your contacts from there.

Editorial services

There’s a huge demand for writing and editorial services online right now. Companies all over the planet are producing content to help promote their businesses. By offering your services, you can make a small fortune working freelance. You could even become a full time author.

That’s all for now, folks! Have I missed any other fantastic business opportunities? Let me know.

Contributed posts are advertisements written by third parties who have paid Woman Around Town for publication.