9 Things to Consider Before Attending Your First Exhibition

When it comes to business events, attending your first-ever exhibition can be incredibly scary. With so many different things to consider before attending an exhibition, it’s important you’re doing everything you can to make the investment worth it. From choosing the right stand location to ensuring you have all of your stock with you, there are so many different things you need to be thinking about. Whether you’re attending a local exhibition or a national event, you really do need to be sure you are as prepared as you can be. With that in mind, here are 9 things to consider before attending your first exhibition: 

  • What Is Your Budget?

The first thing you need to consider when it comes to attending your first-ever exhibition is your budget. Attending an event as an exhibitor can be incredibly expensive and if you’re not prepared for all of the associated costs, you’re going to have a really big shock. The best thing to do before you make any commitments is to ensure you have done your research, working out whether or not it is going to be something that will fit into your budget. To find out how much it costs on average to exhibit at an event, you can visit this site here. 

  • How Many Days Long Is The Event?

Another important thing you need to consider is how long the event is going to be. Not only will you need to fit it into your schedule, but you’ll need to work out your start and end date when it comes to logistics. Most events are between 1-3 days, however, you may find that a few of the key industry events are a little longer. 

  • What Size Stand Do You Need?

One of the most important things to consider before you attend your first exhibition is the size of your stand. Depending on the size you choose, the prices will differ. 

The best thing to do is think about what you’re going to be doing on your stand and whether or not you’re going to need a lot of space for people to walk around. If you’re going to be selling products, you may find that a small stand will be more than enough. If you’re giving product demos, however, you’re going to need enough space for an audience to gather. If you’re struggling, it might be worth speaking to the event organisers to get their opinion. You’ll find that most of the time they’re more than happy to offer advice. 

  • How Many Staff Do You Need To Man Your Stand?

Once you know how big your stand is going to be, you can start to think about how many staff members you’re going to need to man your stand. You need to consider how busy the event is going to be, factoring in their lunch hours and comfort breaks. If you don’t want to send your own staff to the event, you can hire temporary employees from various different companies to run your stand. 

  • How Will You Get To The Event?

As the event draws closer, you need to think about how you’re going to get to the event you’re exhibiting at. If you need to take all of your equipment and signage with you, you might want to consider hiring a van to transport everything easily. If there’s not much to transport, you can easily travel by car or public transport. Make sure you’re arriving a day or two before the event to ensure you have enough time to set everything up. In most cases, you will be able to find a hotel near the exhibition hall. 

  • What Products Will You Be Taking?

Another thing you need to consider when it comes to attending your first exhibition is the products you’re going to be taking with you. Although you may want to take your full range, you may find that you’re a little short on space. 

The best thing to do is think about your key products and the ones that are likely to be in high demand. If you’re launching something new, you might want to consider taking that with you too. If you’re displaying and demoing products, chances are you’re not going to have enough space to have everything out on display. 

  • Do You Need To Consider Storage Space?

If you’re going to be taking products with you to sell, you’re going to need to think about storage space. Although you will be able to store things in your hotel room and your van, you also need to think about whether or not you want to store things on your exhibition stand too. In most cases, stand designers will give you an option to create hidden storage space. If not, you can easily create your own. 

  • How Will You Design Your Stand?

Another important thing to consider is how you’re going to design your stand. Your stand design will help encourage people to stop and visit your booth, so you need to ensure you’re doing the best possible job you can. Whether this means using banners and signage or whether it means making the most out of event technology, stand design is one of the most important factors of an event. To find out more when it comes to creating the perfect exhibition stand, you can visit vivid exhibition displays here. 

  • What Marketing Will You Do Beforehand?

Finally, you need to think about what marketing you’re going to be doing beforehand. Whether this means focusing on social media or investing in the marketing teams offered by the event organisers, you need to ensure the event attendees know you’re going to be there. If you’re going to be running any special offers and promotions, make sure to include them in your marketing materials too. 

Are you attending your first-ever event soon? What do you need to consider to ensure it is as successful as it can be?

Photo by MD Duran on Unsplash

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