Convert More Customers By Improving Your Security

Customers are more likely to put their trust in a company that takes security seriously. While criminals are more likely to target a business than its customers, there are still many ways in which your customers may be preyed upon. Below are a few ways in which you can boost your security to improve customer trust (and ultimately attract more customers). 

Make sure your website is secure

Many customers will be put off using your company if your site looks or feels insecure. A few things that can make a website secure include:

• An SSL certificate: Some customers will avoid a website if it doesn’t have ‘https’ in the URL and a padlock sign next to it. This is known as an SSL certificate and serves as proof that a website is encrypted in order to protect customer data. You can apply for an SSL certificate online.
• Malware scans: A malware scan ensures that your website does not contain viruses that could be downloaded onto a visitor’s computer. Once you’ve done a successful  scan on your website, you can display a trust badge on your site to show customers that it is secure.
• A website privacy policy: Having a website privacy policy in place is required by law in many countries. It tells customers how you plan to use their data so that they can opt in and out of accepting cookies. This gives customers more control over how they share their data. 

Protect customer belongings

If customers have to leave their possessions in your safe hands, it’s important that they also get a sense that your company is secure. This is where physical security measures can play an important part. A few examples could include:

• Using locks and safes: If customers have to leave possessions in a room overnight, it may comfort them to have a safe to put precious belongings in. It can similarly be peace of mind for customers to have car parks with gates that are locked at night.
• Using cameras:  Business security cameras could be a useful form of security for monitoring and deterring theft. If a customer has to leave their coat in a cloakroom, they may feel more comfort seeing a camera there.
• Provide bicycle racks: Cyclists may feel more at ease using your store or restaurant knowing that they have someone to lock their bike.

Make sure security isn’t invasive

A big issue that businesses have is finding the balance between security and privacy. Make sure that your security doesn’t feel invasive – if you’re putting cameras in your premises, make sure that they’re not placed in areas that could infringe on people’s privacy such as bathrooms or changing rooms. You also don’t want to hassle people with thorough bag checks when entering an entertainment venue or using multi-checkbox privacy policy pop-ups on websites – keep security measures as hassle-free for consumers as possible so that you’re not inadvertently scaring them off. 

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