With nearly one million salon businesses in the United States, the nation’s salon industry generated approximately $46 billion in revenue in 2018. In recent years, the salon industry has benefited from growing public loyalty and per capita income, leading to an increased demand for professional salon products and services.
For prospective entrepreneurs, opening a salon can serve as a lucrative source of income or a way to fuel your passion. Whether you’re a first-time entrepreneur or an experienced business owner, here’s a comprehensive five-step guide to opening a salon.
Create a business plan.
Opening a successful salon requires creating a clear and comprehensive business plan. Creating an in-depth business plan can also help you figure out the specifics of your salon business, including start-up costs, marketing strategies, and what products and services you’ll offer.
When drafting your business plan, make sure to account for the initial costs, your target demographic, and how you’ll build a successful brand. Since entering the salon industry typically requires extensive knowledge of salon products and services, consider attending cosmetology school to build your credibility as a salon owner.
Build your brand.
After creating your business plan, it might be tempting to move straight to the finer details of your salon. But before you open your salon, you’ll need to build a strong brand.
Start by choosing an appropriate, trendy name for your salon. (Keep in mind that the name of your salon can significantly influence its long-term success.) Before deciding on a business name, check whether your potential names are available as a web domain and as social media handles.
Next, create a website, social media handles, and ensure that your brand image is consistent across each platform. Carefully choose the colors of your brand, as well as the imagery and fonts you plan to use. If your budget allows, consider hiring SEO professionals to optimize your website.
Research local laws and regulations.
Depending on where you live and what type of salon you plan to open, your local laws and regulations will vary. For instance, salons that strictly offer hair services require different licenses from salons that also offer facial and massage services.
Additionally, make sure you’re complying with state laws and regulations. Researching laws and regulations will let you know if you need to make adjustments to your business plan early on. Common salon licenses, regulations, and permits include a salon license, cosmetology license, employee identification number, and building permit.
Invest in high-quality equipment.
With salons on every corner—even in smaller towns—salon owners must focus on making their business stand out. Investing in high-quality equipment allows your salon to offer niche services and can give your business an edge over local competitors.
If you’re worried about buying reliable equipment on a budget, The Laser Warehouse offers used aesthetic laser systems and used cosmetic laser equipment. As the industry’s leading reseller of used cosmetic laser equipment, The Laser Warehouse has handled thousands of transactions with medspas around the world and carries an extensive inventory of brand-name products.
Offer exceptional client experiences.
As a salon owner, it’s essential to prioritize your clients and their experiences. Focusing on client experience will lead to return customers who will form a loyal customer base over time.
When choosing a salon, undecided clients prioritize the level of personalized service that they expect to receive. For example, clients interested in hair services will research local salon reviews from previous clients before making an appointment.
Investing in call center software makes it easy for salon owners to provide seamless and personalized experiences for clients. Bright Pattern’s call center software features an omnichannel contact center platform, which boosts customer satisfaction by allowing customers to interact with salons on their preferred platform. Omnichannel communications also allow salon staff to customize client experiences by reviewing clients’ past appointments and preferred products.
If you’re thinking about opening a salon, following the above-mentioned steps can contribute to the success and growth of your new business.
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