Linda – Bullseye!
We’re present at an in-house marketing pitch. On screen is Swan Cosmetics’ Product 0427, an Anti-Aging Cream. “After 50, women are invisible, underrepresented in the media,” Linda begins. “You rarely get marketed to…” Models used in advertising are in their 20s and 30s (images) reminding women not what they could be but who they were, […]