WAT-CAST: Todd Grossman Talks About Influencer Marketing

Companies – large and small – are now shifting some of their promotion dollars to influencer campaigns, using social media to sell their goods. Often these campaigns rely on an individual to raise the profile of a product on Instagram, Facebook, or another online forum. Some of the most popular and effective influencers are celebrities like Kylie Jenner. But many non-celebrities with social media followings are becoming influencers, too. Todd Grossman is CEO of the Americas for international social listening and analytics company Talkwalker. Woman Around Town’s Editor Charlene Giannetti talks with Todd to get the inside scoop on influencer marketing. If you’ve ever thought about becoming an influencer, or using one for one of your company’s campaigns, you won’t want to miss this podcast. Click to listen.

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About Charlene Giannetti (705 Articles)
Charlene Giannetti, editor of Woman Around Town, is the recipient of seven awards from the New York Press Club for articles that have appeared on the website. A graduate of Syracuse University’s S.I. Newhouse School of Public Communications, Charlene began her career working for a newspaper in Pennsylvania, then wrote for several publications in Washington covering environment and energy policy. In New York, she was an editor at Business Week magazine and her articles have appeared in many newspapers and magazines. She is the author of 13 non-fiction books, eight for parents of young adolescents written with Margaret Sagarese, including "The Roller-Coaster Years," "Cliques," and "Boy Crazy." She and Margaret have been keynote speakers at many events and have appeared on the Today Show, CBS Morning, FOX News, CNN, MSNBC, NPR, and many others. Her last book, "The Plantations of Virginia," written with Jai Williams, was published by Globe Pequot Press in February, 2017. Her podcast, WAT-CAST, interviewing men and women making news, is available on Soundcloud and on iTunes. She is one of the producers for the film "Life After You," focusing on the opioid/heroin crisis that had its premiere at WorldFest-Houston International Film Festival, where it won two awards. The film is now available to view on Amazon Prime, YouTube, and other services. Charlene and her husband live in Manhattan.