How To Create High-Converting Videos For Your eCommerce Business
Video content is the absolute leader among all ways of online business promotion. It has the strongest impact on customers. Video is an effective tool of advertising and marketing.
Every day, customers search the web for information they need about companies, items, and services. People are most attracted to information in video format — be it a product video or your customers’ video reviews. That’s why eCommerce businesses, small, medium, and large companies are investing big bucks in video marketing and high-converting video production.
In this article, we are going to tell you whether it’s worth investing in video production and how to create a high-converting video. Let’s go!
Is It Worth Investing In Video Content?
Before we move on to the main topic of our article, let’s clarify some points. As strange as it may sound, many business owners still believe that investing in video content and social media is a waste of money. Let’s finally dispel doubts.
First of all, if you decide to start your own company — an eCommerce business or a café in one of your city districts — you definitely need a marketing strategy since the competition is extremely high today. Video content is a trend, and it will help you perform your business promotion tasks.
Video content is a great way to promote any business without limits. The Internet has opened up amazing opportunities for video promotion and has made it accessible even to small companies with small advertising budgets.
There are numerous reasons for using video for business. Thus, by creating high-converting videos and publishing them on social media, you increase loyalty to your company, boost sales, traffic, and conversion, build a brand and its awareness. And that is not all. By publishing viral videos, you significantly save on advertising. As a result, people talk about you, share, like, and comment on your posts.
Whichever video format you choose, it’s definitely worth the investment. Therefore, if you don’t use video content yet, you lose sales and customers.
How To Create High-Converting Videos For Your eCommerce Business
So let’s take a look at how to create cool video content for your online store. Our tips are general and suitable for any type of video — from tutorials and video reviews to product videos.
- Always write a script for your video
Even though viral videos are often shot by accident, and live streams are popular among viewers, videos without prior preparation don’t demonstrate the desired result at all. We advise you to carefully prepare for filming and plan everything to the smallest detail in advance. After all, you are developing your brand, and you certainly wouldn’t want something to spoil your work.
A video script should be built according to the well-known principle and consist of 3 main parts — introduction, body, and conclusion. Write a logically structured script for your eCommerce business video. Add interactivity and not make it look like a boring list of facts. If you have a budget, hiring a video production team is the best way to go since they will be in-charge of everything including the script. Check out https://valueimagery.com/video-production-byron-bay/ for video production services in Byron Bay.
- Buy fine video equipment
If you don’t hire a professional video production staff and decide to perform everything yourself or delegate this task to marketers, you should allocate a budget for video equipment.
Of course, today you can shoot video on an iPhone or flagship Android camera, and the quality will be satisfactory. However, a microphone, tripod, lighting, and all kinds of props are also connected to the video content creation. Certainly, you can improve both sound and light during the video editing process. But why should you waste time learning how to brighten a video or correcting the sound? You can simply shoot well from the beginning so that editing the final clip doesn’t take much time.
Video equipment also includes post-production software. Today, the market offers a huge number of professional video editing tools that even a beginner can master (WeVideo, Vimeo, Lightworks, and others). You also need to install audio recording and editing software, photo editors, infographic makers, and so on. It depends entirely on the type of video you are producing.
- Create catchy headlines
For your video content to engage traffic and increase your online store conversion, you need to come up with a catchy title. Therefore, the main thing to learn is that the headline of your high-converting video should contain as many keywords as possible. After all, it’s clear that the more keywords in the title, the higher this video will be promoted by these same keywords.
Part of the success depends on the title. You can create a fascinating and engaging video , but cancel its promotion with one short phrase — the wrong headline. Use a headline generator if you don’t know how to name the next video content masterpiece.
- Pay special attention to the video intro
A video intro is a short clip at the beginning of your product video. It introduces you or your brand. As a rule, the name, and logo of your eCommerce business are inserted into it. The intro colors, music, and graphics should be closely related to the design of your site.
Whether you publish the video on your website or social media platforms, you should insert an intro. As a rule, users decide to watch your video or not in 7 seconds. And if your intro is longer than these 7 seconds, the chance that people will close your video increases several times. Therefore, never neglect this point.
- Add Call-to-Action
CTA acts as the final chord of the entire video, organically completing it. It transparently hints to the users what is required of them: buy, like, subscribe, follow the link, etc. CTA works not only for high-converting videos but also for other types of content.
However, contrary to popular belief, you can insert CTA not at the end of the video only, but also the beginning and middle. All these places are effective in their own way and have several advantages. Therefore, it is up to you where exactly to place CTA.
It’s also worth noting that if eCommerce businesses publish bad video content, then no call-to-action inserts will help increase traffic and won’t make video high-converting. So, add CTA to high-quality content only.
Wrapping Up
It’s not a challenge to create high-converting videos. It’s critical to understand your audience and what exactly they need. Analyze your customers and define their main needs and wants, then it will be easier for you to create video content.
Be sure to allocate a budget for video content production when planning your digital marketing strategy. Video is no longer our future — it’s our present. Videos sell, videos are everywhere, videos convert and drive traffic.
We wish you all the best in your eCommerce business promotion!
Photo by Vanilla Bear Films on Unsplash