Companies start out believing that they are distinct and that they are doing something different from their competitors. But, over time, the same forces acting on their competitors work on them, and they eventually slot into the same groove.
Doing things efficiently is good. It’s something that businesses should strive for. But becoming indistinguishable from your competitors in the process is not. You want some individuality that you can cling to so that your customers have a reason to come to you instead of anyone else.
Take a look at these ways to avoid becoming yet another generic business.
Make A Fuss About Your Location
The great thing about location is that, for the most part, you can’t copy it. If you operate a restaurant that overlooks a waterfall, it’s unlikely that your competitors will be able to come along and do the same. Your location is what makes you unique.
The trick, of course, is to play to your strengths, not something all companies do. If you occupy a stunning location, (or even a convenient one), then make a fuss about it on your website and marketing materials. Let your audience know that you’re different from your competitors, even if the product seems similar.
Don’t Neglect Your Logo And Signage
McDonald’s became the biggest fast-food brand in the world for many reasons. But part of the reason for the firm’s incredible success has to be the golden arches. Everyone, no matter where they live in the world, knows what they mean.
As a budding enterprise, you ultimately want the same for your company. You might not benefit from tall signs on the side of the road, but you can take advantage of great branding, no matter what industry you occupy. With a logo creator, you can develop the unique appearance of your firm. With inspiring branding, you’ll attract the right audience and start shipping more units.
Focus On Customer Experience
Product-focused companies are a dime a dozen. These are firms who focus almost exclusively on the specifications of the thing that they make, trying to make sure that they stay one step ahead of the competition.
The problem with this approach is that it works counter to consumer desires. People don’t necessarily want a flawless product – they want a great experience, and for you to deliver it.
Take ChromaDax, for instance, an online seller of supplements. Differentiating itself from the competition is difficult, especially for a remote seller, but the company managers it through impressive packaging. When you buy a bottle of supplements from the company, you don’t just get a bottle of pills – the whole thing comes in an attractive cardboard box with an elaborate opening mechanism. Receiving your supplements suddenly becomes an event.
Do Something With Edge
Finally, you need to do something that has “edge.” You want to give your customers the impression that you’re doing something that creates discomfort for your competitors. Your products should undo the damage caused by others in your industry and finally deliver what your audience wants.
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